> ## Documentation Index > Fetch the complete documentation index at: https://docs.skarmy.ai/llms.txt > Use this file to discover all available pages before exploring further. # Describe your idea > Turn a rough idea into a brief the Builder can act on, working with the coach on Home. Everything starts with a sentence you write. This page shows how to get a brief that produces the first version you actually wanted. ## Before you start Nothing — no account, no plan, no setup. Skarmy signs you in as a guest the moment you arrive, and asks you to create an account when you open the Builder. ## Start the conversation Select **Home** in the sidebar. The heading reads **What's your idea?** — or, once your company has an identity, **What's up?** with your name. Type into the box below the heading. Plain language is right; you are not writing a spec. ```text theme={null} A site for Kilnwork, a small ceramics studio. We run weekend pottery workshops and want people to see the schedule and register interest. ``` You can attach material — images, PDFs, notes — up to five files per message. Press Enter. The page becomes the conversation, and the coach replies. **Expected result:** your message appears in the thread and the coach responds to your specific idea, not with a generic greeting. The coach follows you around the app: it is the full page on **Home** and a chat panel on the right everywhere else. Past conversations live under **Chats**, reachable from the panel's history. ## What the coach does The coach reacts to what is interesting or hard about your idea in your own terms, then asks a question or two per reply. The questions target real tensions — who pays versus who uses it, how you get the first customers, what "value" means here — rather than checklist items. Answer in your own words. Two or three exchanges is usually enough. You can paste in material: a business plan, notes, competitor copy, customer feedback. The coach treats it as source material for the product. ## Getting a better brief A few things reliably improve what gets built. **Say who it is for.** "A booking site" and "a booking site for people who have never thrown a pot before" produce different products. **Name the one thing that matters most.** If the schedule is the whole point, say so. The Builder builds the smallest complete version first, and you want it built around the right centre. **Bring real words.** Actual class names, real prices, the way you describe your own business. The Builder writes real copy, and it writes better copy from real material. **Say if you want to skip ahead.** "Just build it" works. The coach is a peer, not a gatekeeper. ## What else the coach can do Sharpening ideas is the coach's first job, but it can also run errands for your company: | Say | What happens | | -------------------------------------------- | ----------------------------------------------------------------------------------------- | | "call my company Kilnwork" | Renames the company you have open, with exactly the name you give | | "remember that we fire on weekends only" | Saves the fact durably, for your company or about you | | "every morning, tell me what needs me first" | Creates a scheduled automation — the same one you could build on the **Automations** page | | "check my calendar for tomorrow" | Works your connected apps, one action at a time. See [Connect your apps](/company/apps) | ## What the coach cannot do | Ask | What happens | | --------------------------------------------- | --------------------------------------------------------------------- | | Anything about pricing, credits, or your plan | It points you to your account settings — it genuinely cannot see them | | Build something | Only the Builder builds; the coach hands off | | Off-topic requests | It declines in one line and steers back to your company | ## Accept the handoff When the idea is concrete enough, the coach summarises what it is handing over and an **Open Builder** button appears. The coach summarising the Kilnwork brief, with the Open Builder button below its reply Selecting it creates the workspace and opens it. Until you select it, nothing has been built. If the coach thinks your idea is a genuinely separate venture rather than part of your current company, it says so in its reply, so the new company does not surprise you. ## Verify * The coach's reply refers to specifics of your idea, not generic advice. * The summary before the handoff matches what you actually want built first. * An **Open Builder** button is visible. If the summary is wrong, say so before selecting **Open Builder**. Correcting the brief now is much cheaper than rebuilding later. ## Troubleshooting | Problem | Fix | | ---------------------------------------- | ----------------------------------------------------------------------------- | | Selecting **Open Builder** fails | Select it again. If it keeps failing, reload the page. | | The coach keeps asking questions | Tell it to start building. It will hand off immediately. | | The brief is aimed at the wrong audience | Reply with the correction, then accept the handoff. | | You want to start a different idea | Go back to **Home** and type the new idea. The old thread stays in **Chats**. | ## Next What happens after the handoff. The full path from idea to published site.