Describe your idea

Turn a rough idea into a brief the Builder can act on, working with the coach on Home.

Everything starts with a sentence you write. This page shows how to get a brief that produces the first version you actually wanted.

Before you start

Nothing — no account, no plan, no setup. Skarmy signs you in as a guest the moment you arrive, and asks you to create an account when you open the Builder.

Start the conversation

1. Open Home

   Select Home in the sidebar. The heading reads What’s your idea? — or, once your company has an identity, What’s up? with your name.

2. Write your idea

   Type into the box below the heading. Plain language is right; you are not writing a spec.

   A site for Kilnwork, a small ceramics studio. We run weekend
   pottery workshops and want people to see the schedule and
   register interest.
   

   You can attach material — images, PDFs, notes — up to five files per message.

3. Send it

   Press Enter. The page becomes the conversation, and the coach replies.

   Expected result: your message appears in the thread and the coach responds to your specific idea, not with a generic greeting.

The coach follows you around the app: it is the full page on Home and a chat panel on the right everywhere else. Past conversations live under Chats, reachable from the panel’s history.

What the coach does

The coach reacts to what is interesting or hard about your idea in your own terms, then asks a question or two per reply. The questions target real tensions — who pays versus who uses it, how you get the first customers, what “value” means here — rather than checklist items.

Answer in your own words. Two or three exchanges is usually enough.

You can paste in material: a business plan, notes, competitor copy, customer feedback. The coach treats it as source material for the product.

Getting a better brief

A few things reliably improve what gets built.

Say who it is for. “A booking site” and “a booking site for people who have never thrown a pot before” produce different products.

Name the one thing that matters most. If the schedule is the whole point, say so. The Builder builds the smallest complete version first, and you want it built around the right centre.

Bring real words. Actual class names, real prices, the way you describe your own business. The Builder writes real copy, and it writes better copy from real material.

Say if you want to skip ahead. “Just build it” works. The coach is a peer, not a gatekeeper.

What else the coach can do

Sharpening ideas is the coach’s first job, but it can also run errands for your company:

Say	What happens
”call my company Kilnwork”	Renames the company you have open, with exactly the name you give
”remember that we fire on weekends only”	Saves the fact durably, for your company or about you
”every morning, tell me what needs me first”	Creates a scheduled automation — the same one you could build on the Automations page
”check my calendar for tomorrow”	Works your connected apps, one action at a time. See Connect your apps

What the coach cannot do

Ask	What happens
Anything about pricing, credits, or your plan	It points you to your account settings — it genuinely cannot see them
Build something	Only the Builder builds; the coach hands off
Off-topic requests	It declines in one line and steers back to your company

Accept the handoff

When the idea is concrete enough, the coach summarises what it is handing over and an Open Builder button appears.

Selecting it creates the workspace and opens it. Until you select it, nothing has been built.

If the coach thinks your idea is a genuinely separate venture rather than part of your current company, it says so in its reply, so the new company does not surprise you.

Verify

• The coach’s reply refers to specifics of your idea, not generic advice.
• The summary before the handoff matches what you actually want built first.
• An Open Builder button is visible.

If the summary is wrong, say so before selecting Open Builder. Correcting the brief now is much cheaper than rebuilding later.

Troubleshooting

Problem	Fix
Selecting Open Builder fails	Select it again. If it keeps failing, reload the page.
The coach keeps asking questions	Tell it to start building. It will hand off immediately.
The brief is aimed at the wrong audience	Reply with the correction, then accept the handoff.
You want to start a different idea	Go back to Home and type the new idea. The old thread stays in Chats.

Next

Work with the Builder

What happens after the handoff.

How Skarmy works

The full path from idea to published site.